Get your business online properly — findable, credible, and easy to contact.
The foundation package. I build the website around your services, set up the technical work that lets Google read it, connect the ways customers actually reach you, then stay on it for 30 days after launch and teach you how to run it.
One-time investment
Website + technical setup + search foundation + launch + 30-day settling period + handover training
- Clear scope before work starts
- No surprise website subscription
- You keep ownership of the website
The website is only the beginning.
I don't build pages and disappear. The build is one step in a longer sequence — and the steps after launch are the ones most businesses never get.
- Website
- Search setup
- Business profile
- Analytics
- Launch
- 30-day checks
- Handover training
After launch I keep working on the foundation: checking whether search engines can actually see your pages, watching what competitors change, improving the pages people land on, setting up the profiles that matter, reviewing where traffic comes from, and teaching you and your team to use the whole thing properly. That runs for 30 days after your site goes live.
Is Launch the right one?
The fastest way to waste money here is buying the wrong level. This is where each one fits.
Launch fits if…
- You have no website, or one you're embarrassed to send people to
- Customers find you mainly through Google, Maps, WhatsApp or word of mouth
- You need to look established before someone will call you
- You want one clear, working thing rather than a long project
Look at another package if…
- You're already running paid ads and need landing pages built for them
- You need several languages, or a page for every service you sell
- You want ongoing monthly optimisation — that's Growth or Authority
I'd rather point you at the right one than sell you the big one.
What changes for your business
You look like a real business
Someone who searches your name finds a site that matches the quality of what you actually deliver, instead of nothing or a dead Facebook page.
Getting in touch is obvious
One tap to WhatsApp, a form that reaches you with usable details, and your location on the map — from any page.
Google can read you
The site is structured and submitted the way Google needs in order to index your pages and understand what you offer and where.
What this work costs separately
Bought piece by piece, this work typically runs 5,700–10,900 MAD. Here's the arithmetic, openly.
These are estimated ranges for what each piece tends to cost when bought on its own in this market — not a crossed-out price, and not a discount. What they show is where the work sits.
Bundling it into one project is cheaper for a second reason: the strategy, website, search setup, tracking and follow-up stay connected. Paying four people to solve four parts separately means nobody owns the result, and the parts don't line up.
Every piece, and why it earns its place
The full scope, group by group. Open any group to see what I actually do, the problem it solves, and what your business ends up with.
The website build
Built from scratch around your business — not a theme with your logo dropped into it.
- Mobile-first build
- Structure around your services
- Trust sections
- Deployment and domain
Why each of these matters
Mobile-first build
I design and build the site phone-first, then scale it up to tablet and desktop.
- Why it matters
- Most people who find a local business are holding a phone, arriving from a search result, a map listing or a shared link.
- What you get
- The offer is readable and the contact button reachable on the device people actually use.
Structure around your services
I map what you sell, in what order a customer needs to understand it, and lay the pages out that way.
- Why it matters
- Visitors leave when they can't tell within seconds whether you do the thing they came for.
- What you get
- People understand the offer quickly and reach the contact step without hunting.
Trust sections
I build in the sections that answer the questions that make people hesitate before contacting a business they don't know.
- Why it matters
- A stranger deciding whether to trust you is looking for signals — who you are, what you've done, what happens next.
- What you get
- Fewer people bounce at the point of deciding to contact you.
Deployment and domain
I deploy the site, connect your domain, set up HTTPS and hand you the accounts.
- Why it matters
- A site nobody can reach on your own domain, or that browsers flag as unsafe, does more harm than none.
- What you get
- It's live on your own address, secure, and the accounts are in your name.
Search and discovery
SEO here means the foundation done correctly — not keyword stuffing, and not a promise about position.
- On-page foundation
- Indexing setup
- Local relevance
Why each of these matters
On-page foundation
I write page titles and descriptions, set a correct heading structure, and name and describe your images.
- Why it matters
- Search engines read structure before they read prose. Missing or duplicated basics is the most common reason a small site never surfaces.
- What you get
- Each page states clearly what it's about, in the places search engines look first.
Indexing setup
I generate the sitemap, configure crawling rules, connect Search Console and submit the site.
- Why it matters
- A new site isn't found automatically — it has to be submitted, and problems only show up if something is watching.
- What you get
- Your pages enter Google's index as fast as Google allows, and indexing problems become visible.
Local relevance
I make sure your city, area and services are stated consistently across the site and match your Google listing.
- Why it matters
- Local search leans on consistency. Details that disagree between your site and your listing weaken both.
- What you get
- You're a clearer candidate for searches that include your city or neighbourhood.
Google and business profiles
Relevant profiles are reviewed and prioritised based on your business — not every platform matters to every company.
- Google Business Profile review
- Consistent business details
- Profile-to-website links
Why each of these matters
Google Business Profile review
I go through your existing listing: categories, description, contact details, hours, website link, photos.
- Why it matters
- For most local businesses the Google listing gets seen more than the website, and it's usually half-filled or years out of date.
- What you get
- The listing most customers see first is accurate and points at your new site.
Consistent business details
I align your name, address, phone and links across the site and the profiles that matter to you.
- Why it matters
- Conflicting contact details across platforms confuse customers and dilute local search signals.
- What you get
- One version of your business information, everywhere.
Profile-to-website links
I connect your social and review profiles to the site, and the site back out to them.
- Why it matters
- Profiles that exist in isolation send people to dead ends instead of to you.
- What you get
- Attention you've already earned elsewhere has somewhere useful to land.
Where people find you
- Google Search
- Google Maps
- TripAdvisor
- Directories
- Ads
- Referrals
Your website
A site you own, where the offer is clear and the next step is obvious.
- Direct inquiry
- WhatsApp message
- Booking or quote request
No commission, and the customer relationship stays yours.
Images and presentation
Most small businesses deliver better than their photos suggest. This is about closing that gap.
- Choosing and cropping
- Speed optimisation
- A photo shot-list
Why each of these matters
Choosing and cropping
I select the strongest images you have and crop them properly for each place they appear.
- Why it matters
- A good service presented with dark, badly cropped photos reads as a cheaper service than it is.
- What you get
- The site looks like the standard of work you actually deliver.
Speed optimisation
I resize and compress every image and serve it in modern formats.
- Why it matters
- Unoptimised photos are the single most common reason a site crawls on mobile data.
- What you get
- Pages open fast enough that people stay to read them.
A photo shot-list
I tell you which images are missing and exactly what to capture to fill the gaps.
- Why it matters
- Owners usually don't know which photos would actually help them sell.
- What you get
- You know what to shoot next, and the site has room ready for it.
Turning visits into inquiries
Traffic that arrives and leaves without contacting you is the expensive kind.
- WhatsApp on every page
- A form that's actually useful
- One clear next step
Why each of these matters
WhatsApp on every page
I put a WhatsApp action within reach everywhere, opening a chat already addressed to you.
- Why it matters
- In Morocco most customers would rather send a message than fill in a form or call a stranger.
- What you get
- You get inquiries through the channel people already use all day.
A form that's actually useful
I build the contact form to ask for the details you need in order to reply properly, and deliver it straight to you.
- Why it matters
- A form that only collects a name and 'hello' costs you three messages before you learn anything.
- What you get
- Inquiries arrive ready to answer.
One clear next step
Every page ends with the single action you want a visitor to take.
- Why it matters
- Pages offering four choices reliably get none of them taken.
- What you get
- Nobody reaches the bottom of a page unsure what to do.
Analytics and tracking
You can't improve what nobody is measuring.
- Analytics setup
- Search Console
Why each of these matters
Analytics setup
I install analytics and configure it so the numbers reflect real visitors.
- Why it matters
- Most small-business analytics installs count the owner's own visits and nothing useful.
- What you get
- You can see whether anyone is arriving, and from where.
Search Console
I connect Search Console and show you how to read impressions, clicks and coverage errors.
- Why it matters
- This is the only place Google tells you directly what it thinks of your site.
- What you get
- You can see which searches you appear for, without guessing.
The 30-day post-launch period
Launch is when the real problems appear — the pages nobody visits, the form nobody submits, the search nobody finds you for. This is the part that fixes them.
Launch and settle
Make sure the foundation is genuinely live and working, not just deployed.
- Final quality pass across every page and breakpoint
- Technical SEO and indexing checks in Search Console
- Confirming forms and WhatsApp actually deliver to you
- Page speed and mobile experience review on a real connection
- Fixing anything that surfaces in the first weeks of real traffic
- First look at which pages people are landing on
- Handover session so you can run it yourself
Exactly which of these happens depends on your business and what the data actually shows. I'm not going to pretend I know in advance which page will underperform — the point of the period is to find out and act on it.
Included in the 30-day post-launch period
- Bug fixes on anything I built
- Text and image swaps on existing pages
- Technical and indexing fixes
- Small conversion and layout improvements
- Answering your questions about how it works
Quoted separately
- New pages or major new sections
- A second language
- Booking systems or custom integrations
- Redesigns of what we already agreed
- Ongoing monthly SEO work
Not a trap — just the honest line between improving what we built and building something new. Anything here gets its own scope and price.
I don't only look at your website. I look at the market around you.
Building in isolation is how businesses end up with a site that's lovely and invisible.
- Market
- Competitors
- Search results
- Customer expectations
- Opportunities
- Your strategy
What I look at
- Who currently appears above you for your main services
- How they present and price what they offer, where it's public
- What their pages cover that yours would need to
What I'm looking for
- What search results seem to reward in your category
- What customers clearly expect before they make contact
- What competitors genuinely do well
- Where you can look different instead of louder
- Which openings competitors are leaving uncovered
The goal isn't to copy anyone. It's to understand what the market already rewards, then find the gap you can own.
You get a partner, not just a developer
A system nobody knows how to use is a system that stops working the week after handover. So I teach it.
What I'll teach you and your team
- How your website is put together and where to change things
- Replying to website and WhatsApp inquiries so they don't go cold
- Asking customers for reviews without it feeling awkward
- Which photos to take, and which not to bother with
- Keeping your business details current across Google and social
- Reading your analytics well enough to know if it's working
One handover session, plus written notes you can hand to whoever joins later.
In person in Marrakech
Available for Marrakech-based clients when it's useful to the project — the handover session can happen in person instead of over a call.
- Walking through the site together on your own devices
- Watching how inquiries currently reach you, and where they get lost
- Showing you what to update and how
Session count varies by package, and remote works fine — most of my clients outside Marrakech are handled entirely over WhatsApp and calls.
To be straight about the limits: this is practical guidance around the website, search and inquiry system I build for you. I'm not a photographer, an accountant or an ad agency, and I'll tell you when something is outside what I can do well.
Seven steps, agreed before anything is built
You'll know the scope, the price and the dates in writing before I open an editor.
- 01
Business audit
I look at your services, your customers, whatever you have online now, and who you're up against.
- 02
Strategy
We agree the pages, the offers and the one action that matters. Scope and dates go in writing here.
- 03
Build
I design and develop the site.
- 04
Launch
Domain, HTTPS, search setup, analytics and profile links get connected.
- 05
Settle
30 days of checks and fixes against real traffic.
- 06
Teach
A session so you can run it without calling me.
- 07
Roadmap
A short written list of what I'd do next, in priority order.
Timeline
Typically 2–3 weeks from content to launch
Ranges assume content and access arrive on time. The real dates are agreed in writing during Strategy, before any build begins — I don't quote a generic number before I've seen the scope.
What you need to provide
- Your services, prices and any text you already use
- The photos you have, at the largest size you have them
- Logo and brand files if they exist
- Access to your domain, and to your Google listing if you have one
- One person who can answer questions and approve the work
If content is the bottleneck — and it usually is — I'll tell you early and we plan around it.
What happens after the 30 days
Nothing switches off. There's no subscription to cancel and nothing held hostage.
- The site, the accounts and the content are yours — no subscription, no lock-in
- You have written notes and a prioritised list of what to improve next
- You can carry on alone, hand it to someone else, or step up to Growth later
- If you want me involved beyond 30 days, I'll quote it as its own piece of work
The three packages side by side
Same approach at three depths. The current package is highlighted.
| Feature | LaunchYou're viewing this | GrowthView page | AuthorityView page |
|---|---|---|---|
| Price | 5,000 MAD | 7,000 MAD | From 8,000 MAD |
| Best for | Getting online properly | Winning customers online | Ads, volume and direct bookings |
| Service pages | Core pages | A page per service | Full architecture |
| Languages | One | Multiple where needed | Multiple where needed |
| Keyword research | — | Yes | Full site strategy |
| Structured data & AI search | — | Yes | Full implementation |
| Competitor research | Basic | Yes | Ongoing |
| Ad landing pages | — | — | Yes |
| Conversion tracking | — | Yes | With lead-source tracking |
| Post-launch period | 30 days | 60 days | 90 days, priority |
| Training sessions | One | Two | Three + documentation |
| Growth roadmap | Short list | Written roadmap | Full written roadmap |
Not sure? Take the smaller one. Stepping up later costs less than paying for scope you didn't need.
The questions people actually ask
Why not just pay someone 1,500 MAD for a website?
You can, and for some businesses that's the right call. What 1,500 MAD usually buys is pages — a theme filled in, handed over, no search setup, no analytics, no follow-up, and nobody to ask when an inquiry doesn't arrive. Most of the work here is the part that makes the site findable and contactable, and the 30 days after launch when the real problems surface. If you only need pages, don't pay for this.
What happens if I need something after the 30 days?
You ask, and I quote it as a small piece of work. Nothing switches off and nothing expires — you keep the site and the accounts either way.
Do you guarantee I'll rank on Google?
No, and nobody honestly can. I don't control Google's algorithm or your local competition. What I commit to is doing the technical and structural work correctly, and showing you in Search Console what's actually happening.
What if I don't have good photos?
Common. I'll use what you have, improve what can be improved, and give you a specific list of what to shoot. The site is built so those photos can drop in when you have them.
Start the Launch package
Tell me about the business and I'll come back with what I'd actually do first — including whether a smaller package would serve you better.
- Clear scope before work starts
- No surprise website subscription
- You keep ownership of the website
Still comparing? read about Growth or read about Authority.